ContactEase CRM Welcomes New Law Firm Client: McGrath North

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ContactEase CRM welcomes new law firm client McGrath North Mullin & Kratz PC with 68 attorneys located in Omaha, Nebraska. Visit them online at www.mcgrathnorth.com.

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The State of CRM at Law Firms: A Market-Wide Study

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Nearly 75% of all law firms have some sort of Client Relationship Management (CRM) system in place, yet respondents to a recently released survey indicate that few of their lawyers regularly use it. In contrast, ContactEase users report a higher-than-average utilization rate for their attorneys. The Ackert Advisory’s “The State of CRM at Law Firms” examines utilization, user experience and return on investment (ROI) of CRM platforms and their relationship to business development.

ContactEase was recognized by its users in a number of areas. Among the findings:

  • ContactEase (24%) and InterAction (45%) lead the CRM legal market with a combined market share of 69%.
  • ContactEase has increased its market share by 6% since last year’s survey.
  • ContactEase users reported a higher utilization rate than the overall market.
  • ContactEase users reported a lower level of data entry issues and a less complicated interface (in comparison to other CRM systems).
  • ContactEase users reported an average of 18% of lawyers use CRM regularly (the majority of survey respondents indicated 0-5% of their attorneys utilized CRM on a regular basis.

About ContactEase
ContactEase communicates with clients and prospects to enhance existing relationships and drive new business. In addition, ContactEase works with firms to develop ROI with business analytics and opportunity/pipeline management tools, and integrates with accounting and other systems.

ContactEase has a greater than 90% adoption rate due in part to its seamless Outlook integration, easy-to-use tools and a highly experienced support team. ContactEase can pull contacts from email, alert users of changes in their data, integrate with telephone systems, allow updates from mobile devices, allow contacts to RSVP online for events and update their own data.

Selecting the right CRM platform is essential to the success of any firm’s marketing and business development program. For more information about ContactEase and CRM best practices for getting buy-in, implementation, data management and ROI, visit our resources page.

ContactEase is used by over 250 law and accounting firms, with 16,000+ users worldwide. To read the report in its entirety, click here.

 

Jennifer Whittier Named President of Cole Valley Software

 

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Cole Valley Software is pleased to announce that Jennifer Whittier has been named president of the company. She formerly served as Cole Valley’s Chief Operating Officer. Jeff Reade continues in his role as CEO and Board Chair.

“Jennifer’s background in law firm marketing enables her to understand and empathize with our clients because she really has been where they are and understands their challenges. Our clients rely on her for her extensive knowledge and experience throughout the entire CRM process. I know she will excel in her new role as she continues to help bridge the gap between marketing and technology,” said Cole Valley CEO and Board Chair, Jeff Reade.

Jennifer joined Cole Valley in 2009 and has held a number of roles in the company. Prior to joining Cole Valley, she was a ContactEase client for over five years and worked in-house at Pierce Atwood, a New England law firm, as the Director of Marketing and Client Relations. As president, she will oversee the day-to-day operation of the company, especially enhancing the consulting arm which is focused on developing best practices to leverage CRM.

 

ContactEase CRM Welcomes New Law Firm Client: Buckingham Doolittle & Burroughs LLC

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ContactEase CRM welcomes new law firm client Buckingham Doolittle & Burroughs LLC with 68 attorneys across three offices located in Canton, Akron, and Cleveland, Ohio. Visit them online at www.bdblaw.com.

 

Whittier to Speak on Future of CRM at LMA Northeast 2016 Conference

Jennifer Whittier, Chief Operating Officer for Cole Valley Software, will be among the panelists at next week’s LMA Northeast 2016 Conference in Boston.  Her session: “The Future of CRM – and the CRM of the Future” will provide attendees insight into features of CRM that can provide firms with real value, including:

  • Signature scraping
  • Relationship scoring
  • Opportunity pipelines
  • Activity and referral tracking
  • Business card scanning
  • Company data enhancements

Panelists will also discuss best practices to address common issues such as:

  • Adoption issues
  • Attorney buy-in
  • Effective communication
  • Data integrity
  • ROI

Jennifer has extensive customer relations experience and is responsible for the successful implementation of numerous ContactEase CRM installations.  A former ContactEase client for over five years, she joined Cole Valley Software in 2009. She is a frequent speaker on best practices of CRM implementation, including the integration of technology and marketing. Using her in-house experience as a former Director of Marketing and Client Relations, she understands the need for successful team work and collaboration. Jennifer enjoys visiting law firms across the country to share her knowledge of CRM best practices. Her clients rely on her for sound advice, extensive knowledge and most of all, her ability to bridge the gap between marketing and information technology.

For more information on “The Future of CRM – and the CRM of the Future,” or to register for the conference, please visit https://lmaneconference.com/.

Getting Buy-In For CRM, A Step-by-Step Guide

handshake of businessmen.You’ve done your research: you know that CRM can maximize efficiency, help your department dramatically shrink the time it takes to organize mailing lists, and get targeted communications out the door and into the right hands. But first you have to convince management it is worth the investment.
Download our step-by-step guide to help you define the cost of not having a CRM…

http://www.colevalley.com/Resources.aspx

Webinar: Getting Partner Buy-In for CRM!

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Wednesday, November 02, 2016

2:00 PM ET – 3:00 PM ET

Register to attend – https://attendee.gotowebinar.com/register/711881380025152769

Need CRM, but worried about getting buy-in?

Learn how to build consensus and understand the needs within your firm. Hear how others have obtained buy-in from management and most importantly, hear from management directly.

Firms realize the need to be more efficient, replacing existing systems like spreadsheets and obsolete products, but what does it take to move forward? Our panelists will teach you how, why and when to ask for CRM in your firm.

Our panelists will discuss:

  • How they won approval for CRM in their firms
  • What problems prompted the why CRM discussion within their firms
  • What was the process for identifying the internal champions
  • When did each of them make a business case for CRM and ultimately get it approved

Meet Our Panelists:

  • Paul Morton, Chief Operating Officer at Burns & Levinson, a Boston-based firm with more than 125 attorneys and offices in Providence and New York.  He is responsible for facilities, finance, human capital, marketing and business development, operations, strategic planning, and technology within the firm.  He has managed law firms for more than 30 years.
  • Paul J. (PJ) Sawchuk joined in 2006 Franklin & Prokopik, a mid-Atlantic law firm with about 65 attorneys focused on insurance defense.  In his role as Director of IT, he develops and implements strategic initiatives to align technology with business process. These responsibilities also include direct oversight of end user support operations, facilities and systems management, and leading interdepartmental projects.
  • Jaclyn Braga has worked in marketing for service industries for over 12 years. As the Marketing Manager at Morse, Barnes-Brown & Pendleton, PC, she led all marketing initiatives for the firm of 40 attorneys, including website management, social media development, advertising, and CRM roll-out and integration. Jaclyn recently moved to the accounting industry and now holds the position of Director of Marketing at Tonneson + Co.

For more information about ContactEase CRM Made Easy for Professional Services Firms, please contact us: 1-800-447-1712 ext.2 or sales@colevalley.com.